Monday, November 19, 2012

(very late) survey update

http://www.surveymonkey.com/s/RP686FQ

Yeah! I've got plenty of results from the survey so far. I'm learning that food is the greatest benefit from branding, although other household products like 409 and oxyclean are also strong contenders. I believe this to be because of the specific recipes and formulas these things typically have, and they can never be 100% replicated by generic brand items.

Thursday, November 15, 2012

Survey - No Results :(

After looking at my theory, I decided it was too large-scale to be appropriate for this type of research. I have changed the theory to Brand Theory in marketing, examining brand loyalty and what matters to people when purchasing goods.

You can take the survey here http://www.surveymonkey.com/s/RP686FQ

I'd really appreciate feedback on the survey and your feedback in the survey!