After looking at my theory, I decided it was too large-scale to be appropriate for this type of research. I have changed the theory to Brand Theory in marketing, examining brand loyalty and what matters to people when purchasing goods.
You can take the survey here http://www.surveymonkey.com/s/RP686FQ
I'd really appreciate feedback on the survey and your feedback in the survey!
Your survey is very well designed. My suggestion would be to have examples of different brands like Coke v. Pepsi and ask why one is more preferred than the other. I would also give examples of different places where items are made because you could get more detail out of the responses. I think adding more detail in general would give you better results overall.
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